Rebuilt a website for a local business and its sub-brand ecosystem from the ground up, then tracked 9 months of organic growth, turning a site with no baseline into a lead-generating asset with minimal paid ad spend.

IRI's web properties were fragmented and invisible online — no analytics, no SEO foundation, no way to track ROI from organic efforts. Leadership had no data to justify digital investment.
Rebuilt the sites with buyer intent content and proper GA4 tracking across all sub-brands. Built custom dashboards to monitor traffic sources, search keywords, and engagement metrics. Aligned all content with industrial buyer search behavior.
Over 9 months, the sites generated 8,700+ total visits and 35,000+ search impressions with $0 in paid ads. Organic search drove 1,291 visits (14.8% of traffic). The traffic resulted in 70 requests for quotes — approximately 45% of which converted to sales.